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March 2012
In This Issue:

     Special Offer       
  Win the New iPad!  

Message from Bob Gleason, CEO 
Great partners & great services help RedTail gain market share.

Why You Owe Customers the RedTail EDI Option
Software isn’t the only way – and they’ll know it.

Warehouse and 3PL Automation
Why ERP isn’t the only EDI interface that benefits suppliers.

New at RedTail
Improved co-marketing muscle from RedTail can make you more productive.

Events and Conferences
BViP and TPAC Vancouver were great; Summit 2012 and AccountMate SYNERGY upcoming.

Industry News

– Manufacturing Growth to Outpace GDP through 2013

– 2012 Review and Outlook for CPG: What your customers are thinking.

CEO’s Message    Bob Gleason Photo

RedTail’s momentum is increasing after another great year in 2011. We continue to add customers and grow revenue at record pace. Our performance is impressive given the mediocre economy, and RedTail’s statistics for customer retention top the industry. There two reasons for our success.

First, we have you—a network of quality partners, trusted by customers and supportive of the latest in EDI services. In return, we make it easy and profitable for you to deliver integrated EDI that your customers love.

Second, RedTail has what mid-sized suppliers want— outsourced, managed EDI services delivered in the cloud. Suppliers need to trim costs and manage working capital to grow their businesses in hyper-competitive world markets. RedTail EDI gives them a simple way to improve trade compliance while spending less, and with very little up-front cash.

RedTail replaces competitors at two out of three of our new accounts, and the third is buying EDI for the first time! Most of our wins are at the expense of EDI software vendors. The compelling value and simplicity of cloud-based managed services are the primary factors, but acquisitions and consolidations have hurt big-name software brands as well.

You should be proposing RedTail EDI in every EDI opportunity, even if you are also offering EDI software. Customers deserve the chance to choose what’s best. Isn’t that better than having to explain later why you didn’t mention the cloud alternative?

RedTail EDI is a win for you and your customers. If you aren’t familiar with our partner plan that pays commissions on repetitive revenue for the life of the customer, get in touch. We’ll be happy to give you real life examples of successes.


Bob Gleason      Email Feedback

Win the
new iPad!

New iPad

You could own a new iPad by referring an opportunity!
Details here.

Why You Owe Customers the RedTail EDI Option

Some businesses decide to push what they want to sell as opposed to what is good for the customer, which works fine until the market becomes informed. You can’t afford to have that happen to you.

Many resellers continue to promote only premise-installed EDI software because “it ain’t broke.” Doing so shortchanges customers and can damage long-term reputations. How would you respond if a customer found out about a less-expensive, more useful managed EDI cloud service right after they paid a big license fee for EDI software?

Presenting RedTail EDI as an option lets the customer choose. Some will choose software. Those who prefer outsourcing to preserve capital and improve compliance will choose managed services. Either way, you’ve allowed the customer to decide and everyone wins.

Your customers hear about the cloud in advertising and media articles constantly.
Marketing by RedTail and other cloud-delivered services is aimed squarely at mid-sized companies.If they haven’t heard about RedTail EDI today, they will tomorrow. They should hear about it from you.

New at RedTail

RedTail has improved its marketing presence with a brand new website, blog,and upgraded marketing automation systems.

Homepage Thumbnail

We’re better positioned than ever to reach your prospects and keep you supplied with info on making EDI selling easy.

How about setting up a webinar or local selling event in your territory? Let us know.

Warehouse and 3PL Automation

ERP is the core business management management system for mid-sized suppliers. That is why RedTail focuses on strong integration between EDI and the ERP systems you sell. In addition to basic EDI transactions, companies with higher volumes often need connections with warehouses and third-party logistics (3PL) providers.

RedTail offers special modules to achieve this additional measure of process automation, and they can cut costs while improving service for your customers.

Do you know we integrate with the following?

  • ACCU-DART (AccountMate)
  • BASIS (Sage BusinessVision and BVEssentials)
  • Any WMS/ADC that integrates with MAS Shipment Data Entry (Sage MAS 90-200)

That means we own the integration so you and your customers don’t have to figure it out!

Find out more about RedTail Warehouse Link and RedTail 3PL Link today. They can lead to services sales or even trigger WMS or barcode scanning system sales for you.

Be sure to check out our blog series on ASN automation for more background on why this is a critical area for suppliers.

2012 Events and Conferences for RedTail

Thanks to all those who participated in BViP Vancouver 2012 and TPAC 2012 March 11-14. For end users of Sage BusinessVision, BViP offered a close-up look at enhancements form leading vendors.TPAC showed Sage Accpac partners how to extend features and service to clients with add-on products and services. The two winners of RedTail’s drawings for a Toshiba Portable video camera were at BViP, Peter Kaufman of ADSS Global; at TPAC, Reny Patel of Pacific Medical.. Please make sure to see us at our upcoming events:

Sage Summit Exhibitor Logo

Sage Summit 2012 Partner Days: August 12-14 | Customer Days: August 14-17
Nashville, TN | Gaylord Opryland Hotel and Convention Center
Visit RedTail at Booth 742

AccountMate VSP Logo 

AccountMate’s Business Partner SYNERGY 2012 Conference
September 8-11, 2012 | Embassy Suites Las Vegas, Las Vegas, NV
Visit RedTail at Table 10

Industry News

Manufacturing Growth to Outpace GDP Through 2013
The U.S. manufacturing recovery continues on track and should outperform overall GDP growth through 2013, according to the Manufacturers Alliance for Productivity and Innovation (MAPI). Read Full Article


2012 Review and Outlook Report for CPG
What are your Consumer Packaged Goods customers thinking? Here’s one quote

“ CG companies continue to look to reduce selling, general and administrative costs as a percent of sales or turnover by leveraging information technology and global shared services. Deployment of capital for information technology investments in 2012 will continue to focus on improving productivity by reducing labor costs and leveraging labor arbitrage with lower cost labor centers.”

Download this comprehensive white paper  from Consumer Goods Technology

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RedTail Solutions®, Inc. | 69 Milk Street, Suite 100 | Westborough, MA 01581